Bisleri International Pvt. Ltd is an Indian beverages company best known for its eponymous Bisleri brand of bottled water. Bisleri holds 40% market share in the Indian packaged drinking water industry.
The Parle Group, founded by Jayantilal Chauhan, began manufacturing soft drinks in 1949. Bisleri, an Italian mineral water company, was launched in Mumbai in the year 1965. The Parle Group purchased Bisleri from the Italian entrepreneur Signor Felice Bisleri in 1969.
They merely used the name and launched Bisleri soda with two variants--carbonated and non-carbonated mineral water. Bisleri soda, though doing well, had to be discontinued, as Parle sold their soft drink brands to Coca-Cola in 1993. After the sale to Coca-Cola, Ramesh Chauhan dedicated himself to develop Bisleri as a brand and bring safe drinking water into the public domain.
Video Bisleri
References
Maps Bisleri
External links
- Bisleri's Official site
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